ASOS Christmas Campaign

Sure, Christ­mas is the peak trad­ing time for most retail­ers, but it’s kind of mind bog­gling to think of just how many peo­ple will shop on ASOS.com this sea­son. After all, the global online and fash­ion retailer attracts 16.6 mil­lion vis­i­tors to the site every month.

So because it doesn’t get any big­ger than ASOS, the store has clev­erly fea­tured three of the world’s coolest women in their Christ­mas wom­enswear cam­paign. In the cam­paign to top all other cam­paigns, ASOS is work­ing with…wait for it…Charlotte Free, Ellie Gould­ing and Aza­elia Banks. Yep, these three tal­ented twenty-somethings with bucket-loads of style and envi­able social media fol­low­ings are lend­ing their pretty faces and quirky style to everyone’s favourite online store.

Char­lotte Free cov­ers the Decem­ber issue of ASOS mag­a­zine, and there’s also a chance for Free fans to win plenty of ASOS prod­uct by sim­ply repli­cat­ing the indie model’s sig­na­ture poses and upload­ing them to Face­book. Ellie Gould­ing will have an exclu­sively recorded video of her hit song Only You up on the ASOS web­site, as well as a hand­picked party playlist by the songstress her­self. And the potty-mouthed but always pretty Aza­elia Banks is releas­ing her sin­gle Fierce online as well as fre­quently updat­ing her Pin­ter­est party diary to keep ASOS shop­pers in the loop about the young rapper’s life.

For all this and more– head to ASOS from 29th Octo­ber onwards.

www.asos.com/au/