Sure, Christmas is the peak trading time for most retailers, but it’s kind of mind boggling to think of just how many people will shop on ASOS.com this season. After all, the global online and fashion retailer attracts 16.6 million visitors to the site every month.
So because it doesn’t get any bigger than ASOS, the store has cleverly featured three of the world’s coolest women in their Christmas womenswear campaign. In the campaign to top all other campaigns, ASOS is working with…wait for it…Charlotte Free, Ellie Goulding and Azaelia Banks. Yep, these three talented twenty-somethings with bucket-loads of style and enviable social media followings are lending their pretty faces and quirky style to everyone’s favourite online store.
Charlotte Free covers the December issue of ASOS magazine, and there’s also a chance for Free fans to win plenty of ASOS product by simply replicating the indie model’s signature poses and uploading them to Facebook. Ellie Goulding will have an exclusively recorded video of her hit song Only You up on the ASOS website, as well as a handpicked party playlist by the songstress herself. And the potty-mouthed but always pretty Azaelia Banks is releasing her single Fierce online as well as frequently updating her Pinterest party diary to keep ASOS shoppers in the loop about the young rapper’s life.
For all this and more– head to ASOS from 29th October onwards.