Not long after their first collab together, Tommy Hilfiger and Gigi Hadid have joined forces for a second capsule collection.
The drop sees Gigi put a Californian spin on Tommy’s signature style, bringing a distinct playfulness to the collection. Details such as embroidered patches, badges and rugby stripes cover relaxed silhouettes, while a largely primary colour palette upholds the brand’s heritage.
Not to mention, the collection is huge. It spans apparel, footwear, swimwear, handbags, watches and probably everything else you could want to channel a Californian vibe.
Of the partnership, Tommy said:
“Gigi is truly the definition of today’s Tommy Girl. Her magnetic personality is bright and always optimistic, and her style is confident, effortless and cool.”
The campaign was shot from where we’d rather be, on the beaches of Santa Monica, with photographer Mikael Jansson working to capture Gigi’s playful side.
It follows yesterday’s epic runway (there is literally no other word for it), which saw the brand create an entire Tommy Hilfiger festival set up on Venice Beach.