1 / 13
< || >
Maybelline turns 100 so we took a trip down memory lane.

Words by

Arianna Lucente

Can you believe Maybelline turns 100 this year?

We’re not sure if you know the story of its beginning but it’s a pretty fabulous one.

1913. Chicago. Babe called Mabel Williams was in love with a man who was in love with another woman. She was pretty determined to win him over so she applied soot from an oil lamp to her lashes and brows to darken them and amp up her appeal.

Her younger brother and chemist, Thomas, was afraid she would go blind so he formulated a safer mix of carbon dust and Vaseline.

And Maybelline’s first product was born. The Lash-Brow-Ine was launched in 1915 through mail order. Oh and Mabel got the guy.

We compiled a little timeline of Maybelline’s best vintage ads from the past 100 years. It’s a pretty fascinating look into the evolution of beauty products, the trends of each era, and what their marketing was all about.



Leave a comment


It's General Pants Co. and it's vintage.
Not a single item will cost more than a tenner.
Opening Ceremony autumn collection leaves no room for summer nostalgia.
Mostly '90s pieces. They’re beyond amazing.
Fans of The Simpsons get ready to squeal.
Wrangler and jewellery designer Holly Ryan take on the '70s.
Actual great vintage tees without the hassle.
Designer Kristina Angelozzi doesn't look far beyond the fabric store for inspiration to create collections for her label,...
It's easy to fall head over heels for Allen Company. The Etsy store is a vintage wonderland, that kind of reminds us of...
Mitchell & Ness have been making sportswear fashionable since 1904
Spanish Moss sells the kind of clothes you would wear on a road trip across America. In 1969. On a bus driven by Stevie Nicks.