Do good.

Words by

Bailey Jones

As Zoolander has taught us, there is more to life than being really, really, ridiculously good looking.

With that in mind, we’re focusing on beauty brands that help you look good, and do some good at the same time. These noteworthy brands have given the beauty industry a bit of a makeover by giving back to the community. 

Mary Kay 

Mary Kay is working in collaboration with Look Good Feel Better Foundation, in order to help cancer patients with appearance-related side effects. For every one of Mary Kay’s Baked Heart Cheek Powders sold, $1 goes to Look Good Feel Better. Many Australians are currently undergoing chemotherapy and every bit of help they receive can make the process feel a little more manageable. You can purchase the Baked Heart Cheek Powder here. 

MAC Cosmetics

Though this campaign was created over 20 years ago, not many know that 100 per cent of profits made from Viva Glam lipsticks goes toward the research and awareness of HIV/AIDS. The MAC AIDS Fund is the largest corporate non-pharmaceutical contributor to the cause and is committed to addressing the link between poverty and HIV/AIDS. Over $400 million has been raised through the sale of Viva Glam lipsticks. If you'd like to contribute to that amount, head here.

Lush Cosmetics

If you want supple skin and a clean conscience then Lush can certainly help you out. With every purchase of Lush's Charity Pot, 100 per cent of proceeds go towards small grassroots organisations that are working in areas of environmental conservation, animal welfare and human rights. The rich cream found in the Charity Pot is made from ylang ylang and rosewood oils with a cocoa butter base. Plus, it has ingredients sourced from Sustainable Lush Fund projects, which means regenerative agriculture has been used in the process. Learn more here.

Benefit Cosmetics

Benefit Cosmetics has been a longtime supporter of charities across the globe. In its most recent campaign, ‘Get Waxed to Give Back’, the brand donated 100 per cent of brow wax profits to charities empowering women during the month of May. To put that into perspective, 10 Benefit brow waxes equals one night of safe accommodation and emotional support for a woman in need. To date, Benefit has raised over $14 million for charities worldwide. You can check out else what they’re up to here.

Kester Black

Kester Black is doing its bit for the planet in two ways. Firstly, it happens to be one of the safest nail polish labels around, being of the first cosmetic company in the world to become B Corp Certified for sustainable practice. The product range is cruelty-free, vegan, made in Australia and contains no formaldehyde (a pretty common ingredient in other brands’ formulas). And if that isn’t enough, Kester Black also donates $1 from every online order to its chosen list of charities. These currently include Educate Girls and the Asylum Seeker Resource Centre. To learn more about Kester Black’s charitable donations, head here.


Liptember is a campaign that has been running every September for the past eight years. While not technically a brand, this fundraiser supports womens' mental health and encourages women to help “kiss away the blues” by wearing brightly coloured lipstick for all of September. Last year, an amazing $1.2 million was raised for a myriad of amazing programs and services that support women in need. If you would like to get involved, register online here and seek sponsorship from family and friends.


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