We get the lowdown on the latest and greatest techniques in hair colouring.

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Fashion Journal

TONI&GUY love colour. We are right with them on that one – there isn’t much that beats the feeling of a freshly-coloured head of hair. We caught up with Jack Morton from TONI&GUY Georges in Melbourne to get the lowdown on the latest and greatest techniques in hair colouring, including Niophlex (aka your hair’s new best friend).

What is your role at TONI&GUY?

I am Technical Director at TONI&GUY Georges in Melbourne where I head up the technical team and also have my regular client base. I’m also part of the National Artistic Team where I travel around teaching through shows, seminars and workshops.

What do you love about being a colourist?

What I love about my job is the client interaction. You get to meet so many wonderful people every day. I also love how quickly the industry changes. Like fashion, things are constantly evolving – from attitudes towards hair, to the amazing advances in colour technology. You're constantly kept on your toes.

We’ve noticed that TONI&GUY prefer a premium colour service. Why should customers choose this over a standard service?

People are much more quality-conscious when it comes to what products they want used in their hair, so we now have some amazing new innovations to meet those needs. Wella has a premium product line called Illumina which leaves the hair feeling softer, has a higher shine factor and leaves a less visible regrowth. Something that is a key trend right now. 

Allergies and reactions to products are also a concern. Wella has a ground breaking new colour range called Innosense, which had a different make up to other colours, reducing the chance of you developing a reaction.

Tell us about Niophlex. It’s a bit of a buzz word at the moment..

It’s a really revolutionary product. By combining the groundbreaking technology in Niophlex with traditional colour and bleaching treatments, damage to the hair is prevented before it even starts. Niophlex adds bonds, elasticity and strength, enhancing the quality of the hair. It means that damaged blonde hair is going to become a thing of the past and that clients can go from brown to blonde in a short period of time (à la Kim Kardashian).

TONI&GUY is offering FJ readers $20 off their next colour treatment.


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