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10/06/2016
Man goals.

Words by

Fashion Journal

Fellas, sigh a breath of relief.

Gone are the days when purchasing moisturiser meant hiding your head in shame. Gone are the days you had to lie to your girlfriend about why your hands are so soft. Gone are the days when growing a beard meant it was unkempt, un-smooth and unappealing.

It’s officially OK to take your grooming next level.

King Brown Pomade 

King Brown is all about quality barber-style products. Like this Matte Pomade (pictured). It’s made for use on natural and textured cuts, with a light-to-medium dry hold. This means it’s heavy duty enough to last all day but won’t weigh your hair down. It also contains natural waxes for an extra smooth consistency, making it easy to style and restyle at any time with just your fingers or a comb.

King Brown also sells a range of premium, hand-stitched leather holsters to keep everything handy while you’re on the go. Now you can live like a king and look like one too.

kingbrownpomade.com

Melbourne Beard Oil 

Simple name, simple concept. Melbourne Beard Oil was born out of necessity for those who suffer the devastating effects of dry beards. Itchy skin and beardruff (yes, it's an actual, real thing) are discomforts no bearded person should have to suffer.

The brand uses four different base oils to make you a little less Hagrid, a little more suave. Macadamia, almond, coconut and emu oil are mixed with scents like absinthe, bourbon, vanilla and coffee. You can even get a little $8 sample bottle if you fear commitment. For a cheeky 15% off, just use the code FJMAG.

melbournebeardoil.com.au

Men's Biz

Known for its well-curated selection of grooming products, Men’s Biz is going one better. The retailer is stocking one of Australia’s most extensive ranges of niche and independent men’s fragrances. The handpicked offering includes cult favourites from Penhaligon’s, Tauer, Acqua di Parma, Etat Libre d’Orange, Nasomatto, L’Artisan Parfumeur, Frapin and Amouage.

And if you feel like it’s time you adopted your own signature scent, Men’s Biz would love to hook you up. Simply email or drop by their Sydney or Melbourne stores and you’ll leave with a few samples to test drive.

mensbiz.com.au

VITAMAN 

You know you’re onto a good thing when your grooming products are almost good enough to eat. VITAMAN specialises in premium men’s grooming products that are all au naturel. The entire product range is chemical-free, never tested on animals and all packaging is fully recyclable. So you'll look and feel good.

Created with native Australian botanicals, VITAMAN ensures each product is of the highest purity and quality. And if that’s not enough, VITAMAN sets itself apart using an organic white tea base in each product instead of water, to promote healthy (and happy) skin.

vitaman.com.au

Burly Fellow

Let us tell you a story about Burly Fellow. Like all great ideas, it was a concept born in the back of a Melbourne pub. Its founders wanted to create beard care products and male grooming kits that focus on quality ingredients. We’re talking shampoos that don’t make your hair too fuzzy, beard oils in hip flask packaging and tobaccoscented beard balms.

From argan oil to jojoba, there’s a real focus on all-natural ingredients to keep you looking handsome. These guys are also proud supporters of BeyondBlue, meaning a share of profits are donated with each purchase. Feel good, look good.

burlyfellow.com

Fatboy

Admittedly, most ‘I woke up like this’ looks actually start at 5am and require a good hour in front of the mirror. But for those trying to perfect that carefree ’do, there’s a pretty easy solution (and it doesn’t require getting up before the sun rises).

Fatboy is a haircare brand that started on a Manhattan apartment stovetop. It’s grown a little since then and is now a front runner in hair styling – creating putty, waxes and creams for achieving that second-day-hair look. And with products like the Boss Dog styling cream, you’ll be lifting your hair game in no time

fatboyhair.com

RY.com.au

In a world where beard oil exists, there can be no denying we all like taking care of ourselves, even the boys. RY.com.au understands the importance of male grooming, which is why it stocks a specially curated line of men's products. Good move.

Brands like American Crew, Redken and Uppercut are among the brands chosen by style blogger Marco Volpato for the website, who evidently knows his stuff. Cleansers, moisturisers, cologne, shaving kits and everything else you can think of have been carefully selected for the guys to up their grooming game. They’ve even got beard oil. Treat yourself boys

ry.com.au

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