Comme des Garçons has introduced a new addition to its premium line of fragrances.
It’s aptly named Concrete, serving as an homage to the city of big apples and big dreams. As a real nod to NYC, the eau de parfum addition is packaged in actual, solid concrete.
Yep, the rock hard-bottle houses the ironically soft scent, which exudes notes of sandalwood.
To celebrate the launch, CDG held an immersive experience in a Brooklyn warehouse that saw videos of exploding cement fragments, scaffolding fitted with fluoro lights, and spinning cement mixers that featured dry ice.
Each part of the experience represented one of the three elements of concrete – destruction, construction and creation.
There’s nothing you can’t do in New York.