In a pretty natural move for Glossier, the cult beauty label has announced it’s releasing a candle. But, that’s not the most exciting part.
Glossier will rely on its loyal fan base to suggest fragrance ideas for the new candle, which means you might just have your dream scent realised.
The idea is still in the very early stages, with the brand’s product developer asking customers for their opinions via its blog.
It’s not the first time Glossier has relied on its fan base for direction. It’s also been used to determine which countries the brand should head to next.
This time around, Glossier is asking for customers' dream scents, referencing the popularity of cult candle Diptyque in homes all over the world.
The team aren’t after the technical stuff either, no need to include top, middle and base notes. Rather, the brand is looking to build a scent from abstract descriptions of fan's favourite scents.
You can join in on the conversation right now, by submitting a comment here.
Who knows, maybe your artistic vision will be realised by Glossier to ignite candles all over the world.