Lipslut is proving that makeup can change more than just your face.
Until the end of August, Lipslut will donate 100 per cent of the proceeds from its F*ck Trump Lipstick to those affected by the Charlottesville attack.
Created by college student Kati Sones, Lipslut started its F*ck Trump campaign to protest Trump’s presidency, making donations to US charities including the American Civil Liberties Union, The Centre For Reproductive Rights, Planned Parenthood, and the National Organisation for Women.
However, since one woman was killed and 19 others were injured when a car driven by a white supremacist slammed into counter protesters last weekend, the brand has changed its approach.
Donations will be made to individual victims and their families, as well as charity groups such as the Albemarle-Charlottesville NAACP and Charlottesville's Black Lives Matter organisation.
Lipslut F*ck Trump Pink Matte Liquid Lipstick is available at Lipslut for $19.95 (USD)