06/10/2016
Dying. Dead.

Words by

Eliza Sholly

If the world was a high school, I imagine beauty lovers as the coolest girls in class. The ones with that wake up early and have heaps of time to get ready in the morning. They have amazing winged eyeliner and highlighter that can blind their enemies. They would also be really good at food tech because they rock at baking.

And where do these girls hang out? Well, the coolest of the cool hang out, ofc. Mecca.

And right now, these cool girls are gearing up for the launch of the biggest Mecca Maxima store ever, opening on October 13 as part of Chadstone The Fashion Capital.

Customers will be treated to Mecca’s largest ever offering, with a host of new brands, interactive digital elements and Mandarin-speaking team members.

The 400 sqm store will have enough going on to impress all the cool girls (and girls like me who kind of have no idea) with over 60 of the world’s most-wanted beauty brands. Think Mecca exclusives Nars, TooFaced, Urban Decay, Smashbox, Billion Dollar Brows, Ciaté London and Eyeko, alongside new brand additions Frank Body, Drunk Elephant and Winky Lux, and K-Beauty brands Chosungah 22 and 16Brand.

A permanent ‘flawless light’ selfie station will allow shoppers to snap a selfie or GIF, before using the touch screen display to add a filter and a range of beauty-themed digital stickers.

A communal makeup play station, complete with touch screens, will also play step-by-step how to videos, with customers able to trial products.

Maybe spending some time here will help morph me into a cool girl, getting me one step closer to my dream of being able to nail a winged eyeliner in one go.

mecca.com.au

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