Ladies, put that botox brochure down and listen up.
The fine people at Warner Leisure Hotels have commissioned culinary creatives, Bompas and Parr, for a special new project: Anti-AGin.
Aside from having a punny name, this is super exciting because a) it's a new brand of gin and b) it promises to be anti-ageing. You had us at gin.
The spirit contains a cocktail of age-defying botanicals and drinkable collagen. It claims to smooth sun damage, even out cellulite and stop scars from forming.
“We’ve stayed true to the principles of a classic gin, but given it a rejuvenating boost through these unusual botanicals that channel the fountain of youth,” said Bompas & Parr co-founder, Harry Parr.
But the big question is, does it actually work?
A study published last year by Journal of Cosmetic Dermatology found that orally ingesting collagen will improve skin ageing.
Unfortunately, the study only involved 33 women, which means it’s not a large enough study to consider the results irrefutable.
Fortunately, we’ll take any excuse to end our week with one (or six) Gin & Tonics. And if we’re going to drink anyway, why not switch to a spirit that’ll potentially save us on expensive facials?
Anti-AGin is priced at £34.99 ($67 AUD) and is available for purchase from Drinking Supermarket.