22/06/2016
ModiFace will help you browse, try and buy.

Words by

Giulia Brugliera

Shopping for beauty products online is like getting sucked way into a YouTube hole, or finding yourself 124w deep in your ex’s Instagram page. 

It starts innocently enough and then BAM. You suddenly realise you’ve been here for four hours and you’re about to drop a week’s pay on products you’ve never actually seen/tried/tested.

You could make the trip to Mecca, but it’s 2am and you’re not wearing pants.

Instead, let us introduce you to ModiFace. 

ModiFace is the leading provider of augmented reality technology for beauty industries (and for medical industries, so you know it’s legit).

The company has created a bot (Conversational AI Technology) that uses its industry experience and understanding of cosmetics, along with advanced facial tracking and simulation technology, to help you browse, try and shop. Because what higher purpose is there?

The functionality is insane. The ultimate bae, ModiFace will tell you which products to buy based on your shade preference and uses selfie technology to show you how fire different products will look on your face. 

Watch and learn:

If you’re keen to play with ModiFace – and let’s not lie, of course you are – simply send ModiFace a Facebook message and play.

modiface.com

Leave a comment

Related

I Bailey, being of sound mind and OK body confess the following.
For when you're just not ready to delete.
With a very comprehensive nine shades per palette.
I’m not even sure if we’re doing it to appease the patriarchy anymore.
Red and yellow and pink and green…
Spanning sheet masks, cleansers, moisturisers and more.
The hair director of Australia's Next Top Model knows what's up.
We know what you're getting for your next birthday.
Curating the exhibitions, seminars, runways and parties just for you.
A matcha made in heaven.
The possibilities are endless.
For those of you who share in this weird fascination.
That time I tried Tinder for 24 minutes.
Learn from one of the best make-up artists in the biz.
What it’s really like growing up in a cosmetics empire.
Another starlet joins the MAC family.
Goodies from ghd, Morrocanoil, Guinot, Ecova, asap, Dermalogica and Loreal. Agh.
No, they are not the same as a moisturiser.
Could this be bigger than their Alexander Wang collab?
Makes sense when you’ve got those killer cheekbones.
Flat-laying is officially a sport.
Because lipstick is the best accessory.
Beauty blog Into The Gloss launch their beauty line, Glossier, and they’re on a mission to redefine the beauty game.
New look for the British It Girl.
Ladies and gents of FJ, we’ve got good news. Beauty destinations of choice, Mecca Cosmetica and Mecca Maxima, are officially...
A foray into fragrance can be damaging, but when J. Crew take the plunge, you know it’s going to be good.
Champagne flowed, a nail polish collaboration was launched and most importantly, there were donuts.
Rihanna has teamed up with beauty magnate MAC once again.
Learn how to create a beautiful winged eye in four easy steps PLUS win a Benefit gift pack
Bobbi Brown picks Kate Upton as the face of Sand and Surf.
We hit up Joey and Rob from ELEVEN Australia for some insider tips, nifty tricks and picked their brains on how they made it in...
Bobbi Brown has opened their first stand-alone store. Cosmetics lovers rejoice!
We review The NARS Matte Multiple - use it on your lips, cheeks and eyes
FJ fave Victoria Martin shows us her top five red lipsticks and teaches us how to apply them like a pro
Hair stylist Adlena Dignam shows us how to style an effortless, messy bun in five easy steps.
Curling your eyelashes is one of the most simple beauty steps and yet, people so often skip it when doing their makeup.
Benefit Cosmetics summoned beauty bloggers court - for being too sexy
We've rounded up five of the best highlighters and illuminators to help you achieve a perfect winter glow