Full-time, Byron Bay

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Auguste the Label

Company: Auguste the Label
Job title: Digital Marketing & Content Manager
Location: Byron Bay, NSW
Employment type: Full-time
Experience required: Minimum 3 years in Fashion Marketing
Applications close: September 30

Role description

AUGUSTE THE LABEL is a women's fashion label, born and designed out of Byron Bay. The Digital Marketing & Content Manager will work closely with the Head of Marketing & Ecommerce to drive the growth of the brand through digital and social channels. The ideal candidate will come armed with out-of-the-box ideas and be enthusiastic about working in a tight knit team environment. As a company we are passionate about work/life balance, with hard work not going unnoticed. 

  • Working with the Head of Marketing & Ecommerce on the curation and roll-out of a Global Marketing Strategy
  • Work with the Head of Marketing on the content strategy for all brand activations
  • Implementation of a content plan for blog and social media
  • Curating content for each collection relevant for use by Auguste PR team
  • Management of re-purposed shoppable content
  • Curation of organic content for social media and blog
  • Curating and presenting weekly a social media plan for approval (Instagram and Facebook), including copy.
  • Uploading of social media content (Instagram & Facebook)
  • Assisting the Head of Marketing with the roll out of a Communication plan for all Auguste ethics and brand pillars in line with the marketing and PR strategies
  • Work with the Head of Marketing & Ecommerce to curate and manage a well thought out influencer strategy to drive global sales for the brand.
  • Briefing the Graphic Designer on necessary assets needed for all digital campaigns
  • Planning and working with the Graphic Designer on the upkeep of the website
  • Ongoing research and implementation digital marketing trends
  • Managing the Graphic Designer and IT to produce effective, on brand and trackable Facebook Ads
  • Curation of EDMs in line with the graphic designer, utilizing relevant data as per Head of Marketing and Ecommerce recommendations 
  • Being the voice of the brand in all online and PR collateral
  • Copywriting for each collection and supporting collateral, e.g. brand booklets
  • Copywriting for all online media
  • Copywriting for the website
  • Curation and management of brand Pinterest

Skills and experience

  • Tertiary qualifications in marketing, communications, journalism or a related field
  • 3+ years in a broad digital marketing, content or communications role
  • Experience and ability to create, design and produce marketing content to deliver measurable outcomes
  • Direct experience with digital channels and marketing tools (e.g. Facebook, Google Analytics, EDM, marketing automation)
  • Excellent interpersonal and communication skills (including grammar)
  • Experience with Microsoft Office and Adobe InDesign, Adobe Illustrator and Adobe Acrobat Professional 
  • Familiarity with how to use marketing to educate and/or engage with audiences
  • Experience in a fashion preferred but not essential


Email applications ONLY.

Please direct all applications to the Head of Marketing & Ecommerce, jaimi@augustethelabel.com with the subject line 'Digital Marketing & Content Manager'.

Please note, due to the volume of applications received, only those successful in gaining an interview will be contacted.

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