Airmed Scrubs

Team Leadership:

• Lead, mentor, and inspire a dedicated small team of marketing professionals, fostering a collaborative and high-performance culture.
• Encourage continuous learning and professional development within the team, ensuring members are equipped with the necessary skills and knowledge.
• Set clear performance goals, conduct regular review meetings, and provide constructive feedback to team members.

Strategic Planning:

• Craft and implement a comprehensive marketing strategy that supports the company’s overall business objectives and enhances brand equity.
• Conduct thorough market research to stay ahead of industry trends and identify key opportunities and challenges.
• Work closely with other departments, particularly sales and product teams, to ensure a cohesive and integrated approach to marketing initiatives.

Brand Management:

• Oversee the company’s brand strategy, ensuring consistent messaging, positioning, and visual identity across all marketing channels.
• Maintain and enforce brand guidelines, upholding brand integrity in all forms of communication.
• Spearhead brand partnerships, social media promotions, and campaigns that resonate with our audience and foster engagement.

Digital Marketing:

• Lead and innovate our digital marketing strategies, encompassing website management, SEO/SEM, social media, email marketing, and paid ads.
• Stay ahead of digital marketing trends and technologies, applying insights to drive marketing effectiveness and innovation.
• Utilise data analytics to measure, analyse, and optimise digital marketing campaigns and strategies.

Community Event Management:

• Coordinate and manage our participation in key date events and activations, maximising brand exposure and networking opportunities.
• Utilise events as platforms to strengthen brand presence, generate leads, and cultivate strategic relationships and build a strong community.

Market Research:

• Conduct ongoing market research to gauge industry dynamics, competitor strategies, and consumer preferences.
• Apply research findings to refine marketing strategies and influence product development directions.

Budget and Reporting:

• Manage the marketing budget judiciously, ensuring optimal allocation of resources for maximum impact and ROI.
• Provide regular reports and insights on marketing performance, aligning with key performance indicators and business goals.

About you

• A minimum of 4 years of experience in marketing or similar role, with a preference for backgrounds in e-commerce or retail.
• Bachelor’s degree in Marketing or a related field or equivalent experience
• Demonstrated expertise in successful digital marketing execution and a deep understanding of social media strategies.
• Exceptional project management and organisational skills
• Ability to adapt swiftly and grasp the audiences needs
• Experience in executing events-based marketing initiatives
• Strong experience in leadership with the ability to inspire and cultivate a strong team culture
• Excellent written and verbal communication skills, with a knack for building cross-functional relationships
• A proven track record of leveraging social media to enhance brand engagement and growth
• Ability to thrive in a fast paced, deadline driven environment
• Creative thinker and a passion for compelling storytelling

  Apply via LinkedIn only, do not use the ‘apply now’ form below.