Too extra.

Words by

Nikki Escalante

Puma’s luxe new Velvet Rope Collection has arrived and it’s as pretty as it sounds.

The brand has recruited Kylie Jenner to front the campaign, so you can bet the range is good for Instagram aesthetics.

The tech-infused collection takes inspiration from the notion of a velvet rope which divides the queue from the party. And in line with the brand’s Do You campaign, the product offering inspires women to be fierce, be bold and be the light of the party.

From leotards to sports bras and track pants, the line offers a handful of athleisure pieces in autumn and metallic hues. Think copper, navy, black and gold.

A fusion of lycra and velvet fabrics also takes each piece to be that little bit extra. Shop the range online here.


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