We can all agree Pharrell is a little low key in the music biz right now. It might be because he’s channelled all of his creative energy into his latest Autumn/Winter collection with adidas Originals.

The collection is called Pink Beach and, as the name might suggest, it’s designed to get you looking summer-ready (in that playful way that only Pharrell can pull off).

The collab draws inspiration from the magic of island culture, with wild colour explosions and swirling graphics of flowers, hearts, suns, peace signs and slogans. By the looks of it, it’s gonna make us very Happyyy.

It includes a full range of apparel and footwear for both adults and children, including bikinis, tanks, tees, culottes, shorts and leggings. To add to Pink Beach’s quirky energy, all graphics are alternately printed and embroidered, giving the pieces a premium handmade aesthetic.

The collab also includes footwear. For this range, Williams decided to bring us some totally unpredictable styles, a step away from his all-colour Superstars. One pair is crisp white (hell yeah) and the other is a colourful variegated-stripe design (translation: a sneaker with varying levels of adidas stripe thickness). You also score two sets of laces with each pair.

We’re gonna sit tight and clap along til Pink Beach hits the shelves.


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