Sydney based label, Her, is branching out with the launch of its first ready-to-wear collection. And it perfectly captures the essence of a woman on a summer holiday.

The label's first foray into clothing sees 10 versatile staple pieces rendered in luxurious Italian fabrics, like organic cotton and linen. The timeless silhouettes and minimal designs channel the carefree nature of the modern traveller. 

Alongside the womenswear drop, the swim collection has been given four new styles. Each piece is designed to flatter the body with carefully considered panels and contoured lines, to provide comfort and support.

The release will also see the return of three past-season styles updated in earthy hues of navy, yellow and red. 

It all launches in October and will be available for purchase online. 

herthelabel.com

Leave a comment

Related

A swimwear label to know about.
Bold, iconic and feminine.
Casual, Perth or Melbourne
And because it's by COS, we are in love with it.
All summer vibes and bangers.
New collection by We are Handsome sees a new standard for the brand
Some motivation to get yo' buns to the gym.
LaLa Land's new pieces are as imaginative as they are innovative.
Mega babes, exotic beaches, sexy bikinis.
Mix, match and mismatch with RH swimwear.
A bunch of babes in one-pieces.
Take a float around in these black beauties.
Representing the iconic Australian beach culture, SABO Skirt and It's Now Cool know how to do hot weather
Attention everyone: this one involves presents.
Don’t deny it, there’s a bit of free spirit in all of us
The weather may still be freezing beyond belief...but a little premature swimsuit bags-ing never hurt anyone. Am i right? Am i...
The debut swim collection from Lonely Swim is a refreshing dip in a sea of floral-printed, neon-coloured bathing suits.