Búl’s AW16 collection Iceland is what you might call a wintery dream.

From the black sandy coastline of Iceland, the collection is inspired by the country's mystery and pristine landscape.

With rocky volcanoes, icy glaciers, half a year of sunshine and another half of darkness, the collection celebrates this juxtaposition through textures, colours and shapes.

The range consists of clean lines, voluminous cowl necks, high collars, draping fabrics and a minimal approach that is perfect for keeping winter warm and stylish.

Designer Virginia Martin wanted to use the collection’s colour palette to reflect the country’s changing beauty. Dark and moss green for waterfalls, bright orange for the mountains' flowing lava fields and pink and royal blues hues for the beautiful sunsets that break up the dark winter.

Sounds like a dream to us.

Búl’s new collection is available now online and from Myer.



Leave a comment


Blue skies and sunshine.
Soz, you missed out on a doozy.
The one that was held in a carpark.
Forget everything you thought you knew.
Shining some well-deserved light on Melbourne's best retailers.
The kids are all white.
"Well it was quite interesting last year, the fire alarm was set off by a steamer and we all had to evacuate."
Autumn never looked so good.
Melbourne institution Alpha60 are having a sale! 30% off all their first winter drop.