Girl World is the lovechild of Ladies of Leisure zine and new label on the block, No Fun Babe.
The two have teamed up, along with Diamond Dozen PR, to make their mark on the most stapled item of any cool-girl wardrobe, the printed tee. The shirt pays tribute to classic slumber party mischief and ritual, with a pearl-white face mask print, refreshed with cucumber slices adorning the front, whilst the back of the shirt features an array of essential items for any successful sleepover.
Ladies of Leisure has received its fair share of attention after launching earlier this year. The zine has a focus on featuring and supporting creative Melbourne women, like the inventive Melissa Pugliesi, who heads No Fun Babe. The unisex label takes cues from the surf lifestyle of LA, combining beach and summer vibes with the practicality of streetwear.
Internet lovers Diamond Dozen PR brought the pair together for Girl World, resulting in an exuberantly relaxed outcome.
The Girl World shirt is modelled by Emilia Skuza and shot by Heather Lighton.
Pre-order the shirt at ladiesofleisurezine.bigcartel.com.