The Lonely team are all about doing things a little differently.
Last month, we saw the team drop a swimwear campaign that used the brand’s staff members as models.
This month we are seeing Lonely promote positive body image. Its latest lingerie campaign is all about diversity and inclusivity.
The range showcases the label's expanded sizing, which now includes fits for 30A-E, 32A-F, 34A-E and 36A-DD – in all soft cup and underwire styles.
With Lonely’s mantra being ‘for women who wear lingerie as a love letter to themselves,’ it seems only fitting its campaign is a tribute to all females bodies.