With basic graphics and a minimal colour palette in tow, Mink Pink’s new diffusion line has marked a whole new direction for the brand.
MP|C maintains Mink Pink’s affordable prices, but introduces a grown-up, back-to-basics side to the brand you thought you knew.
The Scandinavian aesthetic arrives alongside the release of MP|D, Mink Pink’s newest denim line.
The line has also brought some fresh faces to the MP party. MP|D brings with it new ambassadors, Ollie Henderson (founder of House of Riot) and Amrita Hepi (dancer/writer/Beyoncé choreography teacher). Both have earned attention for their dedication to social justice and of course, fashion.
The new lines are now available from selected major retailers and boutiques, as well as online.