Gossip Girl may have been all about Manhattan’s Upper East Side, but this season’s hottest collaborative collection is all about the Lower.

Streetwear kings, PUMA and ALIFE, have teamed up to create a highly anticipated menswear collection that's brimming with creative design.

Inspiration for this guaranteed bestseller comes from NYC’s downtown youth culture; authentic patterns and textures are inspired by ALIFE stores (and their in-store aquarium), as well as downtown NYC. The range also spots the classic PUMA sneakers in rough-finish suede or mirrored designs, mimicking the gritty pavement of NYC and ALIFE's in-store fit-outs.

Comfort, quality and oozing style, it’s a shame this collection is just for the fellas.

Available now at Glue Stores, Hype DC and selected boutiques. 

Leave a comment


One step closer to world domination.
For the love of all things good and hole-y.
Celebrating Arsenal FC's first visit in 40 years.
Our chat with the street style photographer.
We've come a long way since the old suit and tie.
For when you want look like the most Instagrammable version of yourself.
While stocks last.
Quality leather for quality guys.
A good option for accessorising yourself or yo’ man.
It’s pronounced ‘vet-Mahn’ and it’s now here for men.
And the world is suddenly better dressed.
Us Y-chromosomer’s are falling behind the times.
It’s all fun and games until a lawsuit comes knocking.
Here’s to another positive step in the plus size model movement.
$500 for a trip to Neverland.
One to put on your Christmas list.
Another thing Back to the Future didn’t predict.
Cultivating collaboration.
Simple by name and by nature.
A list of the stranger fash collabs out there.
Horn-rimmed glasses and leather shoes.
Breaking ground one man bag at a time.
The accessories you need in your life.
Street culture vibes, yes please
They're a whole new level of cool.
The newest label to hit the streets.
Another starlet joins the MAC family.
Minimal streetwear with SONY inspired graphics (yes, like the electronics).
See Flanders repping Yeezy and Bart looking steez.
Boys and girls like girls who dress like boys.
Pioneering wearable ponchos and leopard print for men.
Puma is playing with the big boys (or should we say girls) this year.
PUMA are taking us back to 1985.
Not for the faint at fashion-heart.
How we want to dress this season.
For men who seriously know how to dress.
G Star Raw launches at Melbourne's Emporium.
Lovers in the parking lot with sneakers.
Stars and stripes around the world.
You have one week to save your pennies.
It’s ruffling our feathers.
Puma's AW'14 reissues the Boris Becker OG
There's a new member of The Mickey Mouse Club.
Guaranteed to make you feel like a Spice Girl.
Attention everyone: this one involves presents.
The full collection has arrived.
PUMA brings back the '90s classic
For whatever reason, there is not a plethora of female-skewed skatewear and streetwear brands out there.
Need Supply Co. is a Virginia-based streetwear emporium that began sourcing vintage Levi's in the 1990s, before moving on to...
We're excited about this one.
Since arriving at Saint Laurent, Hedi Slimane has wasted no time in getting pop culture influencers like Kim Gordon and Courtney...
A feminist clothing line inspired by Patti Smith and Tavi.
PUMA’s got the Midas touch. Refashioning its iconic King football boot for the street, the now-named Avanti has been released....
Rihanna has teamed up with beauty magnate MAC once again.
Don’t fret Aussies. You can purchase these trackies online.
Kinfolk is cool. The New York/L.A/ Tokyo-based label aim to create the kind of apparel they always wanted to buy but couldn'...
Pure evil has never looked this good.
London based retailer and game-changer The Goodhood Store has released its Spring Summer 14 lookbook, proving that its streetwear...
Bobbi Brown picks Kate Upton as the face of Sand and Surf.
Following their recent tradition of championing cool, creative women, Puma has teamed up with illustrator Sophia Chang to release...
Price of Fame is our newest go-to brand for wearable men’s staples and sleek basics.
Take a trip down nostalgia lane with Vans' latest collaboration.
M.A.C has more connections to the fashion world than Kim and Kanye combined.
The Quiet Life is a rare streetwear brand that actually thinks about their female customer.
Karl Lagerfeld and Vivienne Westwood lend their design expertise to shoe brand Melissa.
Superdry have released their latest lookbook.
adidas Originals inject colour and bold prints into their latest collection for winter.
Cheeky Boom and Urban Outfitters team up for a très jolie collaboration.
The new Misbhv collection is jam-packed full of energetic attitude.
As well as showing us just how much fun can be had with a green screen, Orphn’s A/W ’14 collection is understated, uncluttered...