Emma Mulholland continues to turn to Australian wildlife for inspiration, harnessing her penchant for the rich colour palettes and textures of our own backyards to bring us her signature loud-but-wearable clothing.

This time, she’s ruffling feathers with her Cry Birdy collection, combining Aussie bird inspo with John Waters’ “Cry Baby” in a 1950s style shoot from Palm Springs. We’re seeing vibrant Flaming Galahs and subtle Major Mitchells come through on silk organza and tartan sequin, shot by an ever-talented Cara Stricker.

The Coral Sands backdrop adds a touch of luxe to the feathers galore and stonewashed denim in Mulholland’s trademark shapes and silhouettes, imbuing the soft pink and muted yellow colour scheme with dream-like, bubblegum vibes.

Put the Australian coast in your own closet. 


Leave a comment


"I guess I feel a bit, not like the underdog, but I am very different to everyone else here."
Pink LouLou's Australian Summer line goes back to Australia's roots.
As Biggie Smalls once wisely remarked, "Every cutie with a booty want a COOGI".
Emma Mulholland's latest collection will have you bird crazy
Like another galaxy/a Sade video.
Is this what heaven looks like?
Lui Hon's latest collection is simply beautiful
More is more! Make room in your jewellery box ASAP.
After this weeks opening launch of his new Emporium Melbourne Store, Dion Lee strikes again with the release of his spring/summer...
Wonder of wonder, miracle of miracles!
EAT.ME.DO is a label that was immediately embraced by fashion editors and street style bloggers alike.
Aussie favourites Chip Chop! have left the pastries of France behind and are leading an expedition into the tropics.
Rachel Castle wants to make your bedroom that little bit better.
Like kids waiting for the dawn of Christmas morning, were getting mighty excited for the launch of Obi Designs...
Brother and sister duo Angus and Julia Stone are taking their brand of soft folk on the road this September.
Local favourites sass & bide have released their Resort 2015 collection, made for lounging on yachts and hosting garden...
Bass-eeek, bas-ik, or base-ic...however you like to say it (keep in mind the proper pronunciation is base-ic), the iconic...
What do you get when you cross a dolphin with Larry David?
There aren’t many stores that are as loyal to Australian fashion design as Alice Euphemia in the Cathedral Arcade.
Desert Designs might just be the most inter­est­ing design col­lab­o­ra­tion going around.