Following its successful designer collaboration with Romance Was Born, Baby-G has tapped none other than Emma Mulholland for its latest watch.
The design takes the form of an existing Baby-G watch in bright yellow, adding a Mulholland touch with floral graphics on the watch strap.
It's an exclusive style and will only come in a super-limited run of 100, complete with custom packaging also designed by Mulholland.
The accompanying was shot by Byron Spencer, and takes a road trip through the Californian desert. You can check it out in the video below.
Baby-G's Emma Mulholland watch is set for release this month for $229, head Myer, Goldmark and selected boutiques to get one for yourself.