With sportswear venturing ever-further into the fashion scene, wearing your boyfriends tee to the gym has now become social suicide. The gym is now another place to flaunt the latest fashion drop, so to save your rep, let us introduce you to FKxFit.

Launching this morning, the much anticipated activewear line by Finders Keepers has caused a flurry among fashion-hungry gym goers who have already caused sizes to sell out... we know.

Featuring on-trend prints such as digital floral and gingham, the debut collection Run the World is a six piece collection of bike shorts, leggings, racer-back singlets and crops. It's pretty bang-on.


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High performance. Low carbon footprint.
It’s official, because Tim Gunn said so.
Bold, iconic and feminine.
And it's everything you dreamed of.
Designer leggings, tanks, tees, jackets, trackpants on sale for one week only.
For when you're totally Clueless.
"Luxury activewear gives those who can afford to wear it a sense of moral superiority."
Focus on quality rather than quantity.
Converse kicks on the runway? Thumbs up always.
Some motivation to get yo' buns to the gym.
The eclectic Finders Keepers Market is back in Melbourne for Spring/Summer 2014.