After brewing anticipation, House of Holland debuted its debut menswear collection Season 001 on Sunday, revealing the goods in the car park of London’s Selfridges. The visionary behind the range, Henry Holland, dipped in a little bit of everything in colours to styles, inspired by his childhood in Northern England and British street culture vibes. 

Think red tartan and zig-zag patterns, chinos, leather, clean-cut denim, football shirts, and Martin F***ing Parr designs in tees, full sets, scarves and mugs. Season 001 definitely covers a lot of ground. 

Photographing the collection was Martin Parr himself in Holland’s home town of Ramsbottom. Using locations such as laundromats, terrace-lined streets and pool halls, the duo keep it raw and as cultured as ever.

Season 001 will be stocked at Selfridges, Opening Ceremony in the U.S. and Galeries Lafayette in Paris and Beijing, but you can get it online here

[Photos via WWD]

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