Friday 13th finally got lucky when it hosted the release of I Love Ugly’s first collection for the year. Think nineties, modern monochrome menswear…but with a streetwear twist. 

An utterly wearable look for him, where functionality is in no way compromised by style, means these babies work easily with all wardrobes. They're high quality threads for blokes, needing little more than a pair of shades for a hint of aloof-cool.

For a look you’ll love to see him rock, and clothes that will fall apart before he takes them off; I Love Ugly has menswear covered. Ugly never looked so hot. 

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