For women with larger cup sizes, swimwear shopping is a bit of a nightmare.

Styles are regularly ill-fitting, unsupportive or unflattering, due to a very limited range of labels catering for women with bigger breasts.

As many as two in five Australian women are now wearing size DD cups or larger, yet the current product offering is lacking. Until now.

In a true win for women everywhere, new label The Fold is producing designed-focused swimwear for women with D+ cup sizes.

It uses lingerie sizing and construction techniques to form the base of every design, with a focus on small backs and large busts.

Sizes are sold in cup size and available in separates so you can mix and match.

And if all that wasn’t enticing enough, The Fold donates $1 of every sale to the National Breast Cancer Foundation.

The label will launch this November. Designs will be available exclusively online here.

thefoldswim.com

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