We always get a little excited when Lazy Oaf reveals a lookbook. Few are as quirky, graphic and just plain fun as the London based label, who give us something to talk about every. single. time. And their latest offering does not disappoint.
The men’s lookbook is somewhat cold-blooded (think poison, zombies and reptiles), with reptilian elements scattered throughout and a cameo by Tracy the Veiled Chameleon.* As always, cartoon graphics feature, as do slogans such as “Zombie Life: Aint no stress when you’re dead”.
On the flip side, the women’s offering is a little warmer. It looks like it was shot at Nanna’s, but still retains the signature Lazy Oaf quirk. A “sixties teenage virgin” vibe runs throughout the pink-lit shots of graphic boxy button-ups, bright pompom detailing and cat-style pinafores.
Perhaps it’s the crimped hair, braces and playboy-reading model... Just sayin’.
*Note: a keen chameleon enthusiast contested that Tracy is in fact a panther chameleon. Judge for yourself here.