Marimekko AW15 is here.

Inspired by city architecture and the fast-paced lives of their ideal wearer, this collection stands true to the bright, bold and effortlessly feminine look that Marimekko is known for.

AW15 gives us a taste of the direction Marimekko will head in under new creative director Anna Teunell, who will be adding her own fully curated collection to the long history of the label come SS16.

This winter, Marimekko has provided us with warm staples, quirky patterns, and standout hues. Their lookbook perfection is practically exploding with style.

This is what love at first sight feels like.

marimekko.com