Jordan Fresher is your average 17-year-old. He plays soccer, is finishing Year 12 and runs his own brand called Don’t Sweat. All the things we were doing at 17. Not.
With earthy tones and ice-cool designs, he’s stepping up the streetwear game in Perth to a new level. Alongside the accomplishment of most of his collection selling out on the evening it went live, he also scored his first internship at Lessons Concept Store. Not too shabby.
Inspired by KTZ, Alexander Wang and Raf Simmons, Don’t Sweat already has quite the following. Kicking off by designing for friends and himself, his family nudged him into selling his creations. Now THAT’S good parental influence.
With designs exclusively limited to between two and five pieces, it’s no wonder people are so keen to snap up these garments. All the distressing was done by Jordan himself and his designs are printed in Canada.
Check out his lookbook and video and make a mental note that he's restocking his online store tomorrow. Well worth the hype.
Words by: Emma Cotterell