It’s been a long time coming, but Puma has finally unveiled its first collection with Abel Tesfaye aka The Weeknd.

Titled Puma x XO, the collection features bomber jackets, hoods and kimonos in camo, suede and denim fabrics. It’s all been inspired by military gear and embodies Abel’s style.

The first part of the collection being delivered to us is the Parallel, a love child in sneaker form. Offered in grey, olive and white colourways, the Parallel sneaker is a fusion of Puma’s sport-inspired aesthetic and The Weeknd’s personal style.

Outside its external design features, the Parallel also boasts a rubber insole and Ignite cushioning technology. Add Italian leather to the mix and you’ve got the ultimate luxe shoe.

Puma x XO Parallel will drop on August 24. You can nab a pair online.

Leave a comment


One step closer to world domination.
For the love of all things good and hole-y.
Celebrating Arsenal FC's first visit in 40 years.
Another thing Back to the Future didn’t predict.
All about that Lower East Side.
Puma is playing with the big boys (or should we say girls) this year.
PUMA are taking us back to 1985.
Lovers in the parking lot with sneakers.
Puma's AW'14 reissues the Boris Becker OG
The full collection has arrived.
PUMA brings back the '90s classic
PUMA’s got the Midas touch. Refashioning its iconic King football boot for the street, the now-named Avanti has been released....
Don’t fret Aussies. You can purchase these trackies online.
Following their recent tradition of championing cool, creative women, Puma has teamed up with illustrator Sophia Chang to release...