With Rihanna leading the creative team at Puma, it’s hard to imagine the brand getting any cooler. Well, enter the New York City Ballet.

Continuing a partnership that started in June 2016, Puma has tapped the ballet company’s dancers to front its Do You campaign. Photographed inside the David H. Koch Theatre at Lincoln Centre, ballerinas Mimi Staker and Olivia Boisson are seen sporting the new Swan Pack.

The sneaker collection includes the latest Fierce Strap Swan and the Pulse IGNITE XT.

The Swan Pack drops online and in Puma stockists worldwide starting February 1.


Leave a comment


One step closer to world domination.
For the love of all things good and hole-y.
Celebrating Arsenal FC's first visit in 40 years.
Another thing Back to the Future didn’t predict.
All about that Lower East Side.
Puma is playing with the big boys (or should we say girls) this year.
PUMA are taking us back to 1985.
Lovers in the parking lot with sneakers.
Puma's AW'14 reissues the Boris Becker OG
The full collection has arrived.
PUMA brings back the '90s classic
PUMA’s got the Midas touch. Refashioning its iconic King football boot for the street, the now-named Avanti has been released....
Don’t fret Aussies. You can purchase these trackies online.
Following their recent tradition of championing cool, creative women, Puma has teamed up with illustrator Sophia Chang to release...