It’s been a hell of a year for Australian brand Ryder, and to celebrate their success, they’ve gone international for their latest campaign.
Shot in California, Summer 15/16 is all dreamy '70s LA vibes. With a mix of printed linens and lace sets, they’ve captured the effortless style and everyday comfort that the brand is known for. And there’s even a few quilted shift dresses for a little something different.
The campaign’s nostalgic look represents Ryder’s ethos that each piece be inspired by the past and made for the present.
The collection has dropped and you can shop it here.