Emoji overuse has became more than a craze among tweenage girls, infiltrating our daily lives and now high-fashion.  Misunderstanding the tone of a text is now a thing of the past (thank you festive señorita), with the humble emoji, like fashion, a modern tool of self-expression.

Elise Arumets
Monique Postma
Summer Jane
Alannah Vinci
Gracie McConchie

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Reinventing the wheel.
September 15 - 17.
Blue skies and sunshine.
A look at the generation of local labels championing local production.
Soz, you missed out on a doozy.
The one that was held in a carpark.
Catch the last of the summer rays.
One collection, a fusion of eras.
Shining some well-deserved light on Melbourne's best retailers.
Jack Morton achieves pink perfection
Our fave pop culture fash hun is on sale!
For Melbourne's cool kids.
Giving Sassy Girl a run for her money.
Lights, camera, actions.
We're falling too hard and too deep.
A sneaker-wearing, bubblegum-toned, fun-filled shoot to get you through the week.
"I guess I feel a bit, not like the underdog, but I am very different to everyone else here."
Cheeky galahs and swooping cockatoos up ahead.
Softly softly with modern fem.
Pink is more than just a colour.
Modern metallics and humble silhouettes.
Clean, raw, fresh, pared.
We snapped Melbourne's cool kids.
Duckie rocks crop tops and all-pink ensembles in this nostalgic shoot.
Blogger and stylist Margaret Zhang teams up with photographer Henryk Lobaczewski.
A match made in Swarovski-studded, fluff-balled, gold-dusted, cherry-cola heaven
Internet and fashion collide.
Representing the iconic Australian beach culture, SABO Skirt and It's Now Cool know how to do hot weather
...but only for a few more days!
Emma Mulholland's latest collection will have you bird crazy
Monk House Design have announced the dates for their annual studio sale.
Ohmahgawsh twinsies!
Get your shopping shoes ready because it's sale time!
Fitzroy based minimalists Handsom are spreading their sports-prep wings, expanding their operation to a brand new pop up on...
Kuwaii opened their second store in Melbourne and the people rejoiced.
90s supermodel x sports luxe
Sherbet hues in relaxed silhouettes are mixed with rich navy tones in this sweet, but not too sweet shoot. And, we must admit, it...
FJ friends Agnieszka Chabros and Sinead Hargreaves have teamed up to create this shoot that brings nature, minimalist lines and...
There aren’t many stores that are as loyal to Australian fashion design as Alice Euphemia in the Cathedral Arcade.