We’re really loving the island-hopping vibes of Tommy Hilfiger’s SS16 campaign.
It’s like the lovechild of high fashion and the cast of Gilligan’s Island, but in a good way. Laid-back island ease meets a touch of sophistication in the aptly named campaign, The Good Life.
Sports jackets layered over unbuttoned shirts, raw hemlines and washed-out denims form the nautical aesthetic of the campaign.
Plus, you know, it’s set on a beach complete with bare chests, shell necklaces and surfboards.
It’s pretty much confirming what we’ve thought all along, that life should be one continuous holiday.
We like where you’re going with this, Hilfiger.