Fear not Melburnians (and visiting fashion addicts), 7 for All Mankind and its iconic denim has landed; opening its doors to Lonsdale Street’s premium shopping complex, the Emporium. With California-inspired canapés and pastel-hued Absolut Vodka cocktails, we felt we had joined the elite in celebrating the brand’s latest concept boutique.
Luxury became the word of the evening, as guests were invited to experience the high-quality apparel, a standard to which ‘sevens’ followers have become accustomed. Indulgence meets streamlined in the fit-out of the store, echoing the brand’s own coveted image and creating a spacious decadence for customers to enjoy.
Finally, 7 for All Mankind has filled the market (and our hearts) with an innovative and personal shopping experience for all our denim desires.
7 For All Mankind Emporium is located at shop G37, Emporium, 287 Lonsdale St Melbourne VIC 3000.
Photography: Jackson Grant @ Aevoe