This is going to make for one jam-packed festival.

Words by

Nenagh McNeece-Doley

The highly-anticipated program of shows and events for the 2015 Virgin Australia Melbourne Fashion Festival has launched today and it’s jam-packed full of exciting news.

Running between the 14th and 22nd of March, VAMFF is set to show its hundreds of thousands of attendees Australia’s fashion talent, as well as a selection of international prowess.

There are over 20 runway shows for the festival, showcasing works by more 100 designers, including Alice McCall, Bassike, Dion Lee, Kuwaii, Josh Goot, Pageant and STRATEAS.CARLUCCI.

VAMFF is one of Australia’s most supportive festivals for emerging designers, with the Future Runway presented by Spotlight showcasing works from secondary school students, and the National Graduate Showcase presented by Target displaying promising tertiary student’s graduate collections. The Tiffany and Co. National Designer Award will also be presented to the winning designer. Previous winners Yeojin Bae and STRATEAS.CARLUCCI were given international attention after receiving the award, which has assisted in jet starting their careers.

Also returning this year will be the internationally recognised Fashion Business Events Series, which will host the likes of retail guru Ruth Chapman, Preen founders Justin Thornton and Thea Bregazzi, and marketing expert Martin Newman.

Kicking off from February 15 will be the Arts and Cultural program of the festival, this year seeing some of the country’s most forward thinkers produce avant garde fashion events, like The Thousands’ Offsite Runway Series.

This is going to make for one jam-packed festival.

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We've come a long way since the old suit and tie.
Exploring the Fashion and Textiles collection.
The one that was held in a carpark.
The one where I outfit repeated.
Presented by Target and Supported by Fashion Journal.
The one where street style steps up.
The one where I tried (and failed) to look effortlessly cool.
A celebration of the strength and diversity of Australia's fashion industry.
Curious Birdy & S.Rush collaboration collection.
NB: some of these lessons were learned the hard way.
Really, really, ridiculously good-looking.
Celebrating bigger and better than ever.
Let us take a moment to reflect on the inspiring week that has been. In GIFs.
VAMFF comes to a close with Romance and Bush Magic.
Running off the catwalk and into your wardrobe.
Converse kicks on the runway? Thumbs up always.
The best part of fashion week.
We really, really wanted to reach out and feel the models (and yes we know how weird that sounds).
"I like the idea of how we as Australians are really in awe of everything that’s going on overseas, but really we take a...
"We looked at Japanese Bosozoku girls, which is an underground subculture of female biker gangs in Japan."
"I guess I feel a bit, not like the underdog, but I am very different to everyone else here."
"Well it was quite interesting last year, the fire alarm was set off by a steamer and we all had to evacuate."
"Not for the fainthearted, but for today's fashionkilla."
'You are never going to see us do the same sort of thing or send the same thing down the runway."
"But this is the pinnacle, the most important award in the country."
Melbourne Fashion Festival off to a fiery start.
Not too busy to visit us Melbourne kids.
The future of Australian fashion is right here...
TOME, ètre cècile and Martin Grant are coming home for VAMFF.
A inside look into behind the scenes of VAMFF.
A cultural night out for the fashion lover.