28/11/2014
Up your streetwear game.

Words by

Giulia Brugliera

Melbourne streetwear is about to up its game. 

New-Zealand label I Love Ugly officially crossed shores last night, celebrating the launch of its first Australian store in Melbourne's CBD. Melbourne cool kids flocked to the retail space, which like its clothing counterpart is clean, refined and coolly understated. Colour was notably absent on the night, with interiors, racks and even guests decked in monochrome with a hint of tan and navy. But we're hardly surprised, that is so I Love Ugly. 

For streetwear lovers intent on looking schmick, the flagship store can be found at 22 Russel Place, Melbourne CBD.

www.iloveugly.com.au

Photography: 
Jackson Grant @ Aevoe

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