16/03/2015
"Not for the fainthearted, but for today's fashionkilla."

Words by

Vivian Lin

At Fitzroy's Laundry Bar last Friday night, SHIO Designs celebrated the debut of its latest AW15 collection in a VISUAL RUNWAY, as part of the Virgin Australia Melbourne Fashion Festival's Cultural Program. The event was accompanied by a host of gust DJs including Yo! Mafia, Mexé and Diamanté, as well as a compilation of '90s bangers.

Best known for its unique mix of eccentric Japanese culture and '90s style hip hop trends, SHIO Designs boasts a print on print on print collection this year. The range is all about pushing limits, with a variety of full length lycra dresses, Japanese style kimonos and printed leggings.

SHIO designs are much more than just surface deep. They emphasise a whole culture that comes with it, and aims to capture the 'feel' within society that is new and unique. Can you keep up?

Photography: 
Nynno Bel Air

Leave a comment

Related

Exploring the Fashion and Textiles collection.
The one that was held in a carpark.
The one where I outfit repeated.
Presented by Target and Supported by Fashion Journal.
The one where street style steps up.
The one where I tried (and failed) to look effortlessly cool.
A celebration of the strength and diversity of Australia's fashion industry.
Curious Birdy & S.Rush collaboration collection.
NB: some of these lessons were learned the hard way.
Really, really, ridiculously good-looking.
Celebrating bigger and better than ever.
Clothes for real life.
Celebrating diversity and unity everywhere.
Verner brings it home for AW15.
"Great design need not cost more, it’s about better choices."
The latest knitwear from Aussie‘s wunderkind.
Sorry all you sun babies, winter is looking better already.
Let us take a moment to reflect on the inspiring week that has been. In GIFs.
VAMFF comes to a close with Romance and Bush Magic.
Potato stamping and finger painting.
Running off the catwalk and into your wardrobe.
Converse kicks on the runway? Thumbs up always.
The best part of fashion week.
We really, really wanted to reach out and feel the models (and yes we know how weird that sounds).
"I like the idea of how we as Australians are really in awe of everything that’s going on overseas, but really we take a...
"We looked at Japanese Bosozoku girls, which is an underground subculture of female biker gangs in Japan."
"I guess I feel a bit, not like the underdog, but I am very different to everyone else here."
"Well it was quite interesting last year, the fire alarm was set off by a steamer and we all had to evacuate."
'You are never going to see us do the same sort of thing or send the same thing down the runway."
"But this is the pinnacle, the most important award in the country."
Melbourne Fashion Festival off to a fiery start.
Start your own motorcycle girl gang in Pageant AW15
Not too busy to visit us Melbourne kids.
Autumn never looked so good.
Pioneering wearable ponchos and leopard print for men.
Dangerfield brings back the grunge.
The future of Australian fashion is right here...
Autonomy is bringing the heat this season.
This is going to make for one jam-packed festival.
TOME, ètre cècile and Martin Grant are coming home for VAMFF.
A inside look into behind the scenes of VAMFF.
Because you can never have enough metallic.
Beau Coops face up to the chilly season.
A cultural night out for the fashion lover.
Inspired by style icons of the past and present.