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Melbourne Fashion Festival off to a fiery start.

Words by

Vivian Lin

Just as Paris Fashion Week wraps up for the season, the Virgin Australia Melbourne Fashion Festival enters the scene with a bang, full steam ahead.

Saturday was opening night for this year's VAMFF, presented by David Jones and supported by Vogue Australia. For those who weren't there, you missed out big time. Thankfully, we've put together a full rundown of the show for you, including exclusive backstage content, right here on FJ.

The faces of David Jones, Jessica Gomes and Montana Cox, set the ball rolling for the night, each donning an African-inspired frock by Sydney-based kaftan queen Camilla Franks.

Together, the Australian beauties together also brought the ceremony to a chic close with a pair of high-necked maxis from Scanlan & Theodore.

For the first time, the retail giant also featured a range of international designers on its runway, a sure sign of Australia advancing its global fashion offering.

Up next are the Premium Runways, showing all this week starting with tonight’s Premium Runway 1 presented by Miss Vogue. With an opening event like Saturday’s, the Fashion Festival is off to a promising start.

Stay tuned for more news on VAMFF, or grab a ticket to experience one of the catwalks for yourself at www.vamff.com.au.

And if you have your eye on any of the pieces in the gallery above (which you definitely do), you can now shop the runway.


Bianca Fioritti for Aevoe


Blue skies and sunshine.
Featuring an eye candy bar, lucky dip and palm readings.
Straight from the Italian Riviera.
We've come a long way since the old suit and tie.
Exploring the Fashion and Textiles collection.
Backstage with REDKEN.
The one that was held in a carpark.
The one where I outfit repeated.
Presented by Target and Supported by Fashion Journal.
The one where street style steps up.
The one where I tried (and failed) to look effortlessly cool.
A celebration of the strength and diversity of Australia's fashion industry.
Curious Birdy & S.Rush collaboration collection.
NB: some of these lessons were learned the hard way.
Really, really, ridiculously good-looking.
Celebrating bigger and better than ever.
Lines between empowering and overly-sexualised are being blurred.
They aren't holding anything back...
Inspired by warmth, skin, masking layers and woven textures.
Let us take a moment to reflect on the inspiring week that has been. In GIFs.
VAMFF comes to a close with Romance and Bush Magic.
Converse kicks on the runway? Thumbs up always.
The best part of fashion week.
We really, really wanted to reach out and feel the models (and yes we know how weird that sounds).
"I like the idea of how we as Australians are really in awe of everything that’s going on overseas, but really we take a...
"We looked at Japanese Bosozoku girls, which is an underground subculture of female biker gangs in Japan."
"I guess I feel a bit, not like the underdog, but I am very different to everyone else here."
"Well it was quite interesting last year, the fire alarm was set off by a steamer and we all had to evacuate."
"Not for the fainthearted, but for today's fashionkilla."
'You are never going to see us do the same sort of thing or send the same thing down the runway."
"But this is the pinnacle, the most important award in the country."
Not too busy to visit us Melbourne kids.
Call out to all aspiring fashion bloggers.
A humbling first collection following the designer's death.
The future of Australian fashion is right here...
This is going to make for one jam-packed festival.
TOME, ètre cècile and Martin Grant are coming home for VAMFF.
A inside look into behind the scenes of VAMFF.
A cultural night out for the fashion lover.
It's been a pretty spectacular year on the catwalk.
A runway of graduate proportions.
Not since Zoolander v Hansel have we seen a walk-off this intense.
Nike just did it and it was pretty rad.