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Looking for the faces of its next global campaign.

Words by

Hannah Clifton

We’ve got your plans for tomorrow settled.

The 5TH is opening up a pop-up store in Melbs tomorrow to feature its brand new 5TH frames collection. With gorgeous Italian-made specs, that alone should be reason enough to get your ass down to Chapel Street.

If not, The 5TH is also holding an open casting call in the worldwide search to find the stars for its upcoming 5TH frames campaign shoot. You'll have a hair, makeup and styling team readily available, as well as the opportunity to be photographed by the renowned Emily Abay. Your potential modelling career is calling you.

The test shots will be uploaded across The 5TH’s social media platforms with the opportunity to be seen by their hundreds of thousands of followers. Or, you know, so you can regram them to your Insta.

And did we mention there’s free Niccolo coffee and breakfast canapés?

The event will be running from 12pm tomorrow (yup, the fifth) at 407 Chapel Street, South Yarra. 

Get on it.


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