Ft. The Preatures.

Words by

Eliza Sholly

Double Bay has certainly cemented itself as one of Sydney’s primary fashion destinations. This rang true at the official launch of the new IRO store, the brand's first in the Southern Hemisphere.

Born in Paris, IRO boasts a clothing line with a distinct vintage feel that is complemented by a nonchalant, chic and easy style.

A performance by Australian rock band The Preatures got the crowd to their feet, fronted by style queen Isabella Manfredi decked out in IRO. It seems guests couldn’t get enough, as the store was buzzing with the fashion and musical elite to celebrate the label coming Down Under.  


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We heard everything...
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The best part of fashion week.
"Not for the fainthearted, but for today's fashionkilla."
Comfortingly few muscle tees.
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