An underground car park was transformed for Lee's Stay Black premium denim launch party last night.
Housed at the Alaska Projects red-light district, an eclectic mix of celebrities, industry and influencers enjoyed the live music venue, bustling with entertainment.
For a more permanent celebration of the event, guests were inked by Hunter & Fox Tattoo Studio, before being drawn to the arcade claw machine to master their skills and win prizes from Oakley, Nixon, Bonds, Blaq mask and more.
The party was thrown to debut Lee’s latest campaign, showcasing their premium Stay Black denim fabrication. It's engineered to stay black over multiple wash cycles, with less fade for the blackest fabric yet. The range will be available in-store at General Pants and online, plus other key denim retailers from April 2017.