"Behind every great woman is a great pair of jeans."

Words by

Anna Shang

It's the company that invented jeans and has been in business for a century and a half.

Now denim giant Levi's has undergone a revamp, with the launch of its New Women’s Denim Series in Sydney yesterday morning. It was all pretty happening.

Have a stalk in the gallery above. 


Morgan Crowcroft Brown @ AEVOE

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Get in loser, we’re going shopping.
So here are five reasons why you'll want to win.
On the never-ending quest to create the perfect fitting jean.
Really, really, ridiculously good-looking.
Helping to end domestic violence.
A work experience opportunity like no other.
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Denim in acid wash and vintage blue perfection.
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The ultimate addition to your wardrobe staples...in more ways than one.
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An invitation to hang out with some cool kids.
It’s ruffling our feathers.
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Butt-hugging pieces of denim nostalgia.
Champagne flowed, a nail polish collaboration was launched and most importantly, there were donuts.
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We’re mad for denim — espe­cially when Wran­gler are involved.