04/06/2015
Can party.

Words by

Anna Shang

Congrats to the cool cats behind Mama Millions on launching their brand new website and first lookbook, Girl Squad. They sure know how to throw a party.

A graffiti-filled Juddy Roller gallery provided the perfect space for exhibiting the collection, which attracted a loud crowd of streetwear lovers, homegirls and boys.

The successful event also featured a pop-up that offered selected items from the webstore as well as new collection crewnecks and tee's. 

It was all a hip-hop mess. 

www.mamamillions.com.au

Leave a comment

Related

Who knew so much wrong could result in so much right?
A look at the generation of local labels championing local production.
Encouraging people to push boundaries and stand against hate.
Home hangs with Emma and Alice.
It's called 'Women are the Future', for starters.
Exploring the Fashion and Textiles collection.
Satisfy your inner bohème.
For when you want look like the most Instagrammable version of yourself.
It's really nice to know Limb.
The most un-Melbourne thing to ever happen to Melbourne.
It’s pronounced ‘vet-Mahn’ and it’s now here for men.
Because your furry friends should be able to dine out too.
It’s all fun and games until a lawsuit comes knocking.
We love coffee but we don't always like you.
$500 for a trip to Neverland.
Celebrating bigger and better than ever.
The beauty of imperfection.
Gold, sliver, crystal and stone.
Cultivating collaboration.
The best week of Melbourne's music year is on the horizon.
Shining some well-deserved light on Melbourne's best retailers.
The essence of spring.
Horn-rimmed glasses and leather shoes.
Styled like a celeb.
Ft. Pleats Please and Bao Bao Issey Miyake AW15.
A new cool kid on the virtual fashion-block.
Reminding you that spring is on its way.
They're a whole new level of cool.
The newest label to hit the streets.
Upgrade your winter wardrobe.
Time to meet the make-up king.
Minimal streetwear with SONY inspired graphics (yes, like the electronics).
Textured accessories for leather handbag lovers.
Dainty and delicate goodness.
Inspired by the suds and star-studded ceiling of a Turkish Bathhouse.
Shopping for baby and mama.
Linen and denim, need we say more?
Talk about an ephemeral love affair.
See Flanders repping Yeezy and Bart looking steez.
All about that Lower East Side.
Charming. Confident. British. Handsom.
How we want to dress this season.
G Star Raw launches at Melbourne's Emporium.
Is there anything more 'Melbourne' than a laneway party?
You have one week to save your pennies.
Melbourne's models unite for a beauty story of magnificent proportions.
The time has come for LIFEwithBIRD's Melbourne warehouse sale.
Absence must make the heart grow fonder, as Chet Faker announces an Australian Tour after a year of worldly adventure
There's a new kid on the block.
It's getting hot in hurrrrrrrr.
...but only for a few more days!
Styling is made easy with FME's latest InSideOut summer collection
The eclectic Finders Keepers Market is back in Melbourne for Spring/Summer 2014.
There's a new member of The Mickey Mouse Club.
For whatever reason, there is not a plethora of female-skewed skatewear and streetwear brands out there.
Need Supply Co. is a Virginia-based streetwear emporium that began sourcing vintage Levi's in the 1990s, before moving on to...
We're excited about this one.
Fans of sculptural silhouettes and minimalism flocked to Melbourne’s Emporium last night for the opening of Dion Lee Site 02.
Fitzroy based minimalists Handsom are spreading their sports-prep wings, expanding their operation to a brand new pop up on...
Champagne flowed, a nail polish collaboration was launched and most importantly, there were donuts.
Kuwaii opened their second store in Melbourne and the people rejoiced.
We need you. Like seriously, send us an email already.
There is one thing that sucks about working at Fashion Journal - you can't enter the giveaways.
Melbourne Spring Fashion Week is a wonderful time of year.
Fashion Journal faves Pet Shop Girls has teamed up with stellar Melbourne label Dress Up for a capsule collection.
Wonder of wonder, miracle of miracles!
Kinfolk is cool. The New York/L.A/ Tokyo-based label aim to create the kind of apparel they always wanted to buy but couldn'...
London based retailer and game-changer The Goodhood Store has released its Spring Summer 14 lookbook, proving that its streetwear...
The Australian Centre of the Moving Image has announced their annual Fashion on Film program as part of Melbourne Spring Fashion...
Melbourne-based label Aura Home is the stuff that homewares dreams are made of.
Following their recent tradition of championing cool, creative women, Puma has teamed up with illustrator Sophia Chang to release...
Bringing back the days when hanging out was a full-time occupation.
Price of Fame is our newest go-to brand for wearable men’s staples and sleek basics.
Forget a backyard jumble sale, The Lover Jumble Sale is one you won't want to miss.
Just like Cinderella, you too shall go to the ball... wearing Rachel Gilbert at up to 70% off.
Melbourne artist Beci Orpin has turned her genius to homewares and we couldn't be more excited.
Ashlea Chong branches out from POC denim to create her own eponymous label.
New label, Skodia, has released a beautiful new lookbook for their maiden collection.
The Quiet Life is a rare streetwear brand that actually thinks about their female customer.
Reminiscent of those 50c lolly necklaces that used to stick to the neck after a couple of stretchy bites, Melbourne based...
Lulamae is all about stepping outside your comfort zone for a whole new you.
Open since 1976, Dakota 501 is as current as ever when it comes to casual style.
Champagne, gift bag and a chance to see Yves Saint Laurent before anyone else.
adidas Originals inject colour and bold prints into their latest collection for winter.
The new Misbhv collection is jam-packed full of energetic attitude.
When Melbourne-based label PER-TIM launched last year, they were like the glass of sparkling water after a particularly strong...
As well as showing us just how much fun can be had with a green screen, Orphn’s A/W ’14 collection is understated, uncluttered...
In case you needed more reasons to go shopping, TALULAH are having their Melbourne warehouse sale this Saturday.
Cheap Monday wants to sell you stuff for cheaps.
Melbourne institution Alpha60 are having a sale! 30% off all their first winter drop.