Strictly VIP.

Words by

Eliza Sholly

Last night saw the launch of Puma's first ‘Forever Faster’ flagship store at Melbourne Central, attended by some of Melbourne’s biggest names.

An army of Puma models ditched the runway for the streets, slaying the sidewalks of the Melbourne CBD earlier that day. They then attended the opening event, joined by a preview of the new season Performance and Sportstyle collections that Puma had to offer.

Offering a colourful and creative element to the event, Puma set up a number of live installations, one of which included a power-lacing station. DJ YO! MAFIA and DJ LARRIE also hit the decks to entertain the VIP crowd, which included Puma Oceania General Manager Paul Gautier, as well as AFL stars, TV personalities and models.

There were plenty of happy campers at this event, as everyone left with a gift bag full of treats, including a new pair of Puma kicks. That is living. 


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