A rookie's guide.

Words by

Giulia Brugliera

Having recently started a brand new job as a fashion editor, last week saw me attend my first ever fashion week.

Don't get me wrong, I'd been to shows before. I started as a super-keen teenager forging out the cash to sit in the back row, before scoring a gig at Fashion Journal and reporting sporadically from the sidelines. 

But this year, as a full-blown editor, I scored a ticket to every single day of the festival. It was wild, exhuasting, glamorous and fun, and everything I expected it to be. I also learnt a thing or two (or seven, to be more exact).

1. Low profile = snobby, high profile = sweet

It's strange. The most famous attendees (read: Nia from Dance Moms) will always be super nice to you, while those a little lower on the blogger chain can act like total snobs. Maybe they're trying to prove something? Just don't take it to heart when you spot that blogger with 12k Instagram followers and she acts like she's better than you. Because she's really not.

2. NOBODY should be allowed to wear a hat

I had one beautiful blogger sitting on my left who was super sweet, but I literally COULD NOT SEE A THING BEHIND HER WIDE BRIM HAT. People, be nice. Don't wear a hat.

3. Front row is a million times better than any other

I hate to say it but it's true. If you can sneak your way into the front row at least once in your lifetime, do it. 

4. It doesn't matter how glamorous you think you look, you'll be sitting next to someone more glamorous

It could be Murphy's Law or it could be that all the bloggers, models and celebs are forking out for a team of professionals to make them look good. I'm talking hairdresser, make up artist, nail technician, stylist (the works). Tbh I'd rather put that cost towards a new bag, right?

5. Pleats do not travel well

Pleats are so huge this season (spotted in almost every single show), but one thing that was shriekingly obvious from last week was that they should never be put in a suitcase. Even TOME, currently renowned for their pleats, did not manage to get those annoying creases out. Which was kinda sad really.

On a side note, they're also extremely unflattering unless you're a stick. Best to avoid altogether.

6. People are ruthless

Within the first two days I had experienced an (attempted) gift bag snatch, my seat was stolen and I was asked to please shift out of frame for a photo. Oh, and I also witnessed the events that birthed Bloggergate. Some people just need to chill out.

7. Don't wear Gorman to a Gorman show

For Fashion Week, it's etiquette to wear the designer who is showing that day. But I quickly learnt that's risky business when it comes to Gorman. Everyone has a Gorman piece somewhere in their wardrobe, so to avoid a B**** Stole My Look moment, steer clear.

Leave a comment


We've come a long way since the old suit and tie.
Exploring the Fashion and Textiles collection.
Just how cheaply can you do a Eurotrip?
OMG I love your green juice, where did you get it?
Because the treadmill does not compare to Beyoncé dance classes.
The one that was held in a carpark.
The one where I outfit repeated.
Presented by Target and Supported by Fashion Journal.
The one where street style steps up.
The one where I tried (and failed) to look effortlessly cool.
A celebration of the strength and diversity of Australia's fashion industry.
Curious Birdy & S.Rush collaboration collection.
NB: some of these lessons were learned the hard way.
Really, really, ridiculously good-looking.
Because we all need a little help when it comes to Boxing Day.
Celebrating bigger and better than ever.
And other handy job application tips.
Because it can be really confusing out there.
A definitive guide to Adelaide's most Insta-worthy spots.
The game according to Zachary The Label creative director, Effie Kats.
Some little known but big shot jobs in the industry.
A beginner's guide to Health Goth for those who need to catch up.
Let us take a moment to reflect on the inspiring week that has been. In GIFs.
VAMFF comes to a close with Romance and Bush Magic.
Converse kicks on the runway? Thumbs up always.
The best part of fashion week.
We really, really wanted to reach out and feel the models (and yes we know how weird that sounds).
"I like the idea of how we as Australians are really in awe of everything that’s going on overseas, but really we take a...
"We looked at Japanese Bosozoku girls, which is an underground subculture of female biker gangs in Japan."
"I guess I feel a bit, not like the underdog, but I am very different to everyone else here."
"Well it was quite interesting last year, the fire alarm was set off by a steamer and we all had to evacuate."
"Not for the fainthearted, but for today's fashionkilla."
'You are never going to see us do the same sort of thing or send the same thing down the runway."
"But this is the pinnacle, the most important award in the country."
Melbourne Fashion Festival off to a fiery start.
Not too busy to visit us Melbourne kids.
Our favourite fashion friendships of all time.
Because you shouldn't feel out of place, even when you can't afford it.
The future of Australian fashion is right here...
This is going to make for one jam-packed festival.
TOME, ètre cècile and Martin Grant are coming home for VAMFF.
A inside look into behind the scenes of VAMFF.
Because garage sales are no longer a thing.
A cultural night out for the fashion lover.
It's been a pretty spectacular year on the catwalk.