A peek behind the scenes of Ratbagg.

Words by

Veronica Stanford

If you haven’t already heard, Ratbagg clothing is bringing the football world and the fashion world together. Created by successful Aussie Rules football player Dane Swan, Ratbagg aims to create clothing for anyone who enjoys a bit of mischief.

We chatted to the man behind the brand to find out a little bit more about what it means to wear Ratbagg.

Have you always been interested in fashion?
I can't really remember whether or not I was when growing up. I guess I started taking a bigger interest in my early '20s.

Why did you decide to launch a fashion label?
Why not? I have a keen interest in fashion. I guess at worst, if no one likes the stuff I'll have a shitload of free clothes for myself.

Why the name Ratbagg?
I've been called a lot of things over the years, but the most popular seems to be Ratbagg. It seemed like it was a good fit when deciding on a name. Both my business partners were all over it when I suggested it.

How do you feel about man buns and Ned Kelly beards?
Man buns are meh, but super popular at the minute. Not sure they are for me though. I'm in the process of getting myself a beard, so I can't hate on that look.

What’s your best “Ratbagg” story?
Ahh well, I'm still contracted to the Pies, so my Ratbagg stories will stay in the vault. I like my profession. Maybe I’ll write a book some day...

Describe the Ratpack to us. What does it mean?
A select group of mates that have passed all the outrageous tests to become honorary members, we’re larrikins at heart.

Who do you envision wearing your clothing and what would they be doing in it?
Well I think there is a little Ratbagg in everyone, so there is no reason why it can't be worn by anyone. I like to think we cater for most types. It would prevent them from cutting around naked for a start, and then just go out carrying on with the boys or getting up to no good.

Describe your personal style in three words.
Slim, long and neutral.

Thoughts on a Ratbagg kids line?
At the moment we are focused on our men's line, but you never know. Watch this space, kids, women, pets…

Can you ever see your fashion and football interests aligning in future?
Unless the Pies let me design our training kits or playing jumpers I don't think so. Football has certainly given me the platform and ability to appreciate and enjoy the fashion journey.

Ratbagg is offering 20% off exclusively for Fashion Journal readers. Use the code 'FJRATBAGG' at the checkout.


Leave a comment


Our chat with the street style photographer.
We've come a long way since the old suit and tie.
For when you want look like the most Instagrammable version of yourself.
While stocks last.
Quality leather for quality guys.
A good option for accessorising yourself or yo’ man.
It’s pronounced ‘vet-Mahn’ and it’s now here for men.
And the world is suddenly better dressed.
Us Y-chromosomer’s are falling behind the times.
It’s all fun and games until a lawsuit comes knocking.
$500 for a trip to Neverland.
One to put on your Christmas list.
Cultivating collaboration.
Simple by name and by nature.
Horn-rimmed glasses and leather shoes.
Breaking ground one man bag at a time.
The accessories you need in your life.
Street culture vibes, yes please
They're a whole new level of cool.
The newest label to hit the streets.
Minimal streetwear with SONY inspired graphics (yes, like the electronics).
See Flanders repping Yeezy and Bart looking steez.
Boys and girls like girls who dress like boys.
Pioneering wearable ponchos and leopard print for men.
All about that Lower East Side.
Not for the faint at fashion-heart.
How we want to dress this season.
For men who seriously know how to dress.
G Star Raw launches at Melbourne's Emporium.
You have one week to save your pennies.
There's a new member of The Mickey Mouse Club.
For whatever reason, there is not a plethora of female-skewed skatewear and streetwear brands out there.
Need Supply Co. is a Virginia-based streetwear emporium that began sourcing vintage Levi's in the 1990s, before moving on to...
We're excited about this one.
A feminist clothing line inspired by Patti Smith and Tavi.
Kinfolk is cool. The New York/L.A/ Tokyo-based label aim to create the kind of apparel they always wanted to buy but couldn'...
London based retailer and game-changer The Goodhood Store has released its Spring Summer 14 lookbook, proving that its streetwear...
Following their recent tradition of championing cool, creative women, Puma has teamed up with illustrator Sophia Chang to release...
Price of Fame is our newest go-to brand for wearable men’s staples and sleek basics.
The Quiet Life is a rare streetwear brand that actually thinks about their female customer.
Superdry have released their latest lookbook.
adidas Originals inject colour and bold prints into their latest collection for winter.
The new Misbhv collection is jam-packed full of energetic attitude.
As well as showing us just how much fun can be had with a green screen, Orphn’s A/W ’14 collection is understated, uncluttered...