Dress-ups aren’t just for kids anymore because Lulamae makes fashion fun. Launched in 2005 by two sisters who noticed a glut in the market of mass produced, expensive fashion the dynamite decided to launch their label and provide affordable and unique styles for customers along with a little encouragement to embrace colour and styles outside their safety zone. Lulamae’s Melbourne Central store, the third for the store, continues to provide customers with Lulamae’s own designs along with unique, one off hand-picked garments from around the globe. They also stock colourful jewellery and accessories from local artists. But the store itself is where you’re made to feel like a star. The store’s design concept mirrors the magical world of theatre, where the customer literally steps ‘back stage’ (seriously, there are curtains), leaving the store transformed.